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A BILLION LIVES

The United NationsWorld Health Organization projects that a billion people will die prematurely from smoking this century. In the next 20 years, there will be nearly 1.6 billion smokers around the world – A BILLION LIVES

There can no longer be any doubt that smoking kills close to 100,000 people annually in the UK, and costs the NHS between 3 and 6 billion pounds per year. Tobacco smoking can only be considered one of the greatest drains on our pockets, public services and productivity besides the immeasurable effects on individuals and their families.

95% LESS HARMFUL

An expert independent evidence review published by Public Health England (PHE) concludes that e-cigarettes are significantly less harmful to health than tobacco and have the potential to help smokers quit smoking.

The Royal College of Physicians’ new report, Nicotine without smoke: tobacco harm reduction, has concluded that e-cigarettes are likely to be beneficial to UK public health. Smokers can therefore be reassured and encouraged to use them, and the public can be reassured that e-cigarettes are much safer than smoking.

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